My name is Rachel, but you can call me Shel

I’m a Brazilian illustrator and designer based in Stockholm, Sweden.

My journey started in advertising, then evolved into user experience design, where illustration was always my tool to create better communication. After a long road, I hanged the designer hat and focused where my heart beats the most: Illustration.

Now I work as Product Illustrator at Kivra, where I focus on crafting illustrations balancing brand, user, and message, all while keeping a consistent, easy-to-use visual library.