Designit / Nespresso

About
Concept exploration for Nespresso by Designit, created in 2020. While it wasn’t selected by the client, it was an exciting project to work on. All the beautiful 3D work was done by Amanda Bjurenborg.

My role
As Designer, I designed the capsule packaging—focusing on the label and pattern—along with the user interfaces for both the app and the coffee machine.

Skills
User Interface Design • Packaging

Translating taste into visuals

Each Nespresso cartridge features a unique pattern that reflects the distinct characteristics of its flavor, transforming taste into a visual and tactile experience. Inspired by sensory visualization and flavor mapping, the design translates key elements such as roast level, taste, aroma, and intensity into shapes, textures, and colors.

Beyond just a visual representation, the idea is that the pattern would be embossed or textured on the packaging, allowing consumers to feel the flavor profile through touch. This multisensory approach enhances the experience, creating an intuitive connection between sight, touch, and taste—making flavor selection more immersive and engaging.